No matter what size your business is, toll free vanity numbers help in a number of ways. The most obvious is that they make it easier for your customers to remember your number. They may see it on a billboard or sign somewhere and not have a chance to write it down. It's much easier to remember 1-800-EAT-WELL than 1-800-328-9355.
But toll free vanity numbers have a secret power as well that all-too-often businesses don't think about. They play a key role in branding your business. Your number is part of your overall branding message and you need to use it to your advantage.
The Secret of Branding with Vanity Numbers
It's really tough to get toll free vanity numbers that spell out your business's name. For one thing, you've only got 7 numbers to work with. If your business's name is more or less, this presents you with a challenge. Another reason it's tricky is that most of the good 800 numbers are already taken. Look around and you'll quickly realize that everybody and their dog has a toll free number.For this reason, lots of businesses use a related keyword. But, again, if you look around, you'll realize that they don't just pull these keywords out of the clear blue sky. They use keywords that emphasize a benefit that their product or service offers. This is the secret of branding with toll free vanity numbers.
How to Brand with Your Number
Let's say that you have a law firm. How about a number that contains the word WIN? Or something like SUE-THEM! That's a little bit off-the-wall, but it does have two good things going for it. For one, it's exactly 7 letters. It's also outrageous, which means it'll stick in people's minds. However, it loses points for professionalism.If you have any kind of cleaning service, CLEAN is an obvious good choice, along with SHINE, NO-DIRT, and GREEN (to emphasize your eco-friendliness). A cosmetic surgery clinic might choose something like NEW-YOU or a weight loss service might make theirs LOSE-IT. JACKPOT is an obvious choice for a casino, and a storage company might opt for SAFE-BOX.
So, before you start checking to see if numbers are available, sit down and make a list of the biggest benefits your company offers. What do you want to come to mind when people think of your business? What's your biggest selling point? Make a list of these words. Remember that they have to be 7 words or less and if they're under 7, you can fill them in with numbers. This is how you brand your business with toll free vanity numbers.
